Innovation Management and Operational Strategies

The Relationship between the Factors Affecting Customer Satisfaction for Dairy Products with Path Analysis (Case Study: Golestan Pegah Company)

Toktam Sadat Hedayati

Volume 1, Issue 2 , September 2020, , Pages 126-139

Abstract

Purpose: Nowadays firms are successful in making a profit in the satisfaction of our customers in target markets further efforts. Given these facts, consumers will choose goods and services more consistent with their needs and expectations. Customer satisfaction is a crucial topic in today's competitive ... Read More

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Innovation Management and Operational Strategies

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Author = Hedayati, Toktam Sadat

The Relationship between the Factors Affecting Customer Satisfaction for Dairy Products with Path Analysis (Case Study: Golestan Pegah Company)

Abstract